3 Tools You Need to Fight Google’s Local Search Problem

If you’re reading this thinking, “Wow, it seems like every other week Energy Circle is talking about ‘Google’s proximity bias”—you’re not wrong!

We have been hammering home this concept for the last year, and we aren’t going to stop anytime soon. Google is treating service area businesses no differently than the coffee shop down the street, and when someone is using Google to search for companies offering your services, they’re likely to be served results based on how close they are to a physical business address, even if the searcher is located well within the service area of other companies.

Your business location’s proximity to the searcher is the #1 ranking factor for Google’s local search algorithm.

If You Need a Local Search/Google My Business Refresh

We’ve already spent a lot of time covering the different aspects of local search and Google My Business (GMB) related digital marketing, and much of it remains current and accurate (even in the ever-changing world of online marketing!).

So, if you’re looking to get caught up:

Three Tools We Use to Fight Proximity Bias

There is always new and emerging information coming to light when it comes to overcoming this all-too-common issue. For example, in a recent webinar, we highlighted three tools that we’ve been using to help companies in the HVAC, home performance, and solar industries identify their unique local search strengths and weaknesses.

BrightLocal’s ranking tool allows you to see local search result rankings and Google Maps rankings by keyword, and can track your progress over time.

SEMRush is a comprehensive (and expensive) SEO tool, which also provides rankings by keywords, as well as insight into how you rank compared to your competitors  .

Places Scout is the newest tool in our shed. It enables you to track and analyze local search ranking from a different, more visual standpoint. Places Scout can be used to mimic search results from specific geographic points. You can use this tool to see throughout your service area where you are currently ranking highest, and where you should be focusing your digital marketing efforts toward improving local visibility.

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Places Scout gives you a visual representation of your local search rankings, overlaid on Google Maps so you can quickly get a sense of where your local search digital marketing strategy needs to improve.

Take Control of Local Search with Energy Circle

Want to know more about these tools?

Take a deeper dive and watch our recent webinar, Tackling the Google Proximity Problem: New Tools to Measure Your Ranking. Or reach out to our team of digital marketing experts, where we’d be able to run a Places Scout report and analyze your company’s strength in local search ranking.

Help customers find you more quickly and easily online. Contact us today to improve your local search rankings.

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