To say COVID-19 has thrown the HVAC industry for a loop would be an understatement. Predictably, consumers are often hesitant to allow strangers into their homes these days given the risks involved. Still, as HVAC professionals we need to make money if we want to stay in business. This post will discuss some of the ways HVAC contractors can thrive against all odds.
How to Run an HVAC Business Amid a Pandemic
#1. Make Your Safety Measures Abundantly Clear
Don’t take it for granted that many customers will simply assume your staff members are taking the necessary precautions. Many won’t. Use your website and social media platforms to make it abundantly clear exactly how you are caring for the safety of your customers and employees.
In addition to making nervous clients more likely to book, your employees will feel safer and perform their duties more effectively as well.
Check out this page from the Centers for Disease Control and Prevention for the latest recommendations as far as safety goes.
#2. Expand Wherever Possible
If demand has cratered for services that once made up the bulk of your revenue, you may find it useful to expand into other areas that you perhaps previously ignored. Get your staff more comfortable with installing different types of air conditioners and perhaps even branching out into the water filtration side of things. As long as you’re not spreading yourself too thin, a widened customer base could really come in handy.
#3. Cater to an Increased Focus on Air Quality
In many parts of the United States, air quality has been somewhat of an afterthought for years. That’s all changed pretty rapidly now, giving a major advantage to HVAC companies that sell air filters like the Air Scrubber Pro.
If you’re not in this market yet, you should strongly consider changing that. While you should never be predatory in promoting any of your products and services as a potential antidote for COVID-19, you can definitely cater to an undeniably increased focus on air quality in general. You should also take time to refresh your supply of fiberglass, HEPA, and washable HVAC filters as many people will appreciate being able to purchase these products from a smaller establishment rather than having to visit their local Home Depot.
#4. Show that You Are Taking Other Potential Crises Seriously, Too
The pandemic has disrupted everyone’s sense of security. Prior to it, many people took our country’s stability for granted and assumed prosperity would naturally continue for years to come.
This has led to an increased awareness of other calamities such as climate change. Companies of all types have a huge opportunity here to demonstrate their awareness of these challenges and tailor their services towards addressing them.
The HVAC industry is positioned particularly well for this given how energy-intensive our products can be. Use this time to steer your customers towards more efficient HVAC systems and perhaps even expand your product offerings to include more consciously-designed items.
#5. Update Your Website
Here’s a big one. For decades, many HVAC companies have relied on walk-in traffic for much of their business. That’s been greatly reduced – or even eliminated, in many cases. This hits home the importance of having a good website through which users can find everything they need to know about your business.
People shouldn’t have to call to find these valuable details, either. Consumers are currently quite cautious about being pressured into inviting a professional into their home via a sales call or anything of that sort. Modernize your website so that information is easier to find.
#6. Be Flexible with Payment as Much as Possible
HVAC systems (and the service required to maintain them) are expensive. While we’re not suggesting by any means that you front equipment or time, being flexible wherever possible can have its advantages.
For example, you might consider partnering with an HVAC-specific financing company like Microf to ensure you still get paid while your clients still get the products and services they need.
After all, while people may be facing reduced (or even completely cut) hours at work, they still need HVAC systems! If you don’t offer a convenient way for them to access that equipment, they’ll find a company that does.
The pandemic and surrounding economic turmoil don’t have to spell doom for your HVAC business. We hope this guide has been helpful in showing you some of the ways that you can position your business to thrive under these trying times.
To highlight a few key points, your safety plan should be abundantly clear. Customers should know exactly how you are protecting your employees and how you will protect them during service calls. You should also expand where you can to make up for lost revenue in any one key area, cater to an increased demand for air filters, and make your services more accessible for all.