Roland was raised in the construction and building maintenance trades. At age 13, Roland began working as a warehouseman in a flooring retail store. During his early years in the floor covering industry he learned the flooring trade through stints in customer service, sales, estimating, installation, and claims handling.
He began making flooring inspections in 1982. He wouldn’t advise anyone to go into the flooring inspection business today.
Roland’s business model is to troubleshoot flooring problems, not to sell or broker flooring. Inspired by the TV show Quincy; he coined the business name Flooring Forensics. Seeking a slogan like the New York Times’ “All the news that’s fit to print” after some refinement he settled on “Third party observation & comment on all floor covering issues, problems and complaints.”
After troubleshooting a situation, he often is asked to develop and implement solutions. In these situations, he develops written remedial recommendations/specifications.
Due to personal decisions and selectivity, his business has changed from 8-10 residential inspections daily 5 days a week to commercial orientation where projects are much larger, more complex and time consuming.