IAQ Radio - Nir Bashan – Harnessing the Power of Creativity to Improve Profitability, Increase Sales and Give Meaning to Your Work

 

Harnessing the power of creativity to improve profitability,increase sales and give meaning to your work.

Nir Bashan is a world-renowned creativity expert. He has taught thousands of leaders and individuals around the globe how to harness the power of creativity to improve profitability, increase sales, and ultimately create more meaning in their work. Over the course of his work history, he observed a commonality among successful people, who excel at problem solving with fresh ideas.

After searching for a handbook or manual on creativity and coming up empty, finding the creative people he approached reluctant to share; Nir Bashan embarked on a seven-year journey to codify creativity.

Nuggets mined from today’s show:

Nir defines creativity as the missing spark of innovation.

Academic studies on creativity measure the effect of lighting or colors on productivity. There is a gap between academic studies and what does a businessmen person facing a problem do now?

Business suffers when management can’t look at things differently and come up with big new ideas.

Covid19 has changed the business dynamic. 

A sense of what the world is and what are we trying to accomplish. Some are waiting shuttered at home waiting for the government to fix the problem. While others are developing and marketing solutions such as making masks and shields. How brick and mortar businesses can be more creative: restaurants are providing produce along with take-out food orders, clothiers are giving customers multiple different items to try on at home, etc. When you ask the question how to be different, options open up.

Tell us about your Clio award and Emmy nomination?

Honda automobiles are known for durability. He made a comedic commercial in which an actor is driving a Honda with 200K miles on it and a clip on a sun visor breaks. The ad was also nominated for an Emmy. (The Clio Awards is an annual award program that recognizes innovation and creative excellence in advertising, design and communication, as judged by an international panel of advertising professionals. Time magazine described the event as the world’s most recognizable international advertising awards. Wikipedia)

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