marketing strategy (11)

Has streaming become the new “television”? Learn how 2020 affected how businesses in the HVAC, solar, and home performance industries are advertising on streaming services like YouTubeTV, Hulu, Spotify, iHeartRadio, and more. Energy Circle offers ins
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- By Cory Allyn, Content Writer

 

Will the COVID pandemic finally end? Will Google solve their proximity bias problem? Will our Energy Circle webinar (and podcast!) host Jake Van Paepeghem be able to top his critically acclaimed performance as 2020’s w

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Learn more about effective digital marketing strategies for winning bigger ventilation projects from the experts at Energy Circle. See how interest around ventilation services is on the rise, and how HVAC and home performance contractors can leverage
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- by Cory Allyn, Content Writer

Ventilation isn’t the magic bullet that’s going to solve the COVID-19 pandemic and instantly make any indoor space healthy and safe for its occupants. But it’s increasingly being talked about as an important factor in r

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- By Shawn Cohen, Director of Digital Strategy

The Energy Circle team has had Facebook on the brain recently! Between an internal presentation by Digital Marketing Accounting Manager and our resident Facebook guru, Rob Wilbur, and a recent webinar wi

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You don’t need us to tell you: The economic impact of the COVID-19 pandemic is affecting small businesses. However, despite the negatives, there are a few positives. One is that many Americans are looking to help “support local” in any way they can,

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Home performance contractors are adjusting on the fly to deal with COVID-19 related health and safety guidelines (take advantage of our coronavirus resource page here). In addition to the large number of homeowners who are wary about letting technici

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We all have our eyes and ears pinned to the news headlines in relation to the COVID-19 outbreak, and it is still unclear when the HVAC, home performance, and solar industries will be able to return to “business as usual.” How is all of this time at h

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- By Cory Allyn, Energy Circle Content Writer

Energy Circle is continuing to provide information and resources to HVAC, home performance, and solar companies that are looking for suggested operating practices during and after the coronavirus/COVID-19

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Get your home performance, HVAC, or solar company out ahead of spreading news about COVID-19/coronavirus. In the middle of a rapidly changing situation, Energy Circle offers some suggestions for clear, transparent communication with your customers.
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Emily Ambrose posted a video
Streaming is everywhere these days, and most of us utilize one streaming service or another—whether it be Hulu or Netflix for enjoying television or movies, or Apple or Spotify for our music and podcasts. Moving into 2021, these streaming platforms…
Jan 29
Emily Ambrose posted a blog post
- By Jake VP, Energy Circle Content WriterAccording to research from Insivia, online users retain up to 95% of messages relayed by video, compared to only 10% retention when the same messaging is relayed via text. Those searching for your services…
Jan 29
Joe Hughes posted a blog post
This week we welcome Wynn L. White, PE for a discussion on managing large restoration and remediation projects particularly after hurricanes and water damage events. Wynn is a second generation civil engineer who got his start working for his…
Jan 28
John L Jorge posted photos
Jan 28
John L Jorge posted a video
Jan 28
Matt Hoots’s video was featured
We decided to talk about our myth-busting to the kitchen this week.Instead of busting 1 myth, we decided to BUST 2 of them!Myth 1: "A Watched Pot Never Boils"Myth 2: You cannot touch the surface of a cooktop right after cooking without…
Jan 28
Building Performance Association’s blog post was featured
Macie Melendez, Editor in Chief, Building Performance eJournal
 

The Building Performance Association is proud to announce our new online platform, BPA Connections. Many months in the making, this new website is the home of BPA members,…
Jan 28
Building Performance Association’s blog post was featured
Macie Melendez, Editor in Chief, Building Performance eJournal
 

The Building Performance Association is proud to announce our new online platform, BPA Connections. Many months in the making, this new website is the home of BPA members,…
Jan 28
Building Performance Association posted a discussion
The agenda for the 2021 National Home Performance Conference & Trade Show has been released!
Check out the educational programming we have planned with 14 tracks and 120+ sessions and workshops. The agenda includes both virtual and in-person…
Jan 28
Building Performance Association posted a discussion
 
BPA is offering scholarships for the 2021 National Home Performance Conference for those who qualify. Fill out our application form linked below to be considered for a scholarship. The deadline for submissions is March 1.
 …
Jan 28
Joe Hughes’s blog post was featured
This week we welcome back one of our favorite medical contributors and epidemiology of infectious disease expert, Dr. Alan P. Zelicoff MD. Dr. Zelicoff has been educating the IAQ Radio+ audience about biological weapons and infectious diseases since…
Jan 28
Emily Ambrose’s blog post was featured
 - By Jake VP, Content Writer Even after all of our meetings here at Energy Circle had gone virtual, one part of our everyday office conversations remained: We loved to talk about the latest streaming series and movies we’ve all been watching at…
Jan 28
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