During the worldwide pandemic that is challenging families, governments, and businesses of every kind, we are learning new and surprising ways to cope, and even thrive.
The home performance industry, along with restaurants, and others are particularly affected by the “stay at home” orders all over the country. Unfortunately, “Stay at home” doesn’t mean “Invite strangers over to work on your house”. On the other hand, there is no limit to the ability of our industry to adapt and imagine new ways to serve our customers, the economy, and the environment we all live in.
Pearl Certification’s Amy Beley talked with an HVAC company about what they are doing to 1. Stay afloat, and 2. Build a foundation for a better future.
Williams Comfort Air is a thriving company that covers Indianapolis, Cincinnati, and Louisville. Williams’ Marketing Director Matt Tyner (left) and Sales Director Greg Wells joined Amy to discuss their marketing strategy. Hint: if you have some idle vehicles during a downturn in customer calls, you can join together with community groups and non-profits to deliver food to people who need it and for whom it is hard to get; using company vehicles with highly visible company logos.
Watch the webinar here.