Hey everyone, I'm a new home performance company owner. (Originally a general contractor who is expanding with a new company)
My company is ready to be presented to potential customers but I am at a loss as to what avenue to use for my marketing campaign. I have a few ideas but I just can't seem to decide.....
- Local magazine ad?
- Direct mailers?
- Door to door?
- Google Adwords?
- Local website ads?
- Home Advisor?
- Newspaper ad?
- Local TV?
I'm already taking advantage of Facebook without spending money. I have done a bit of guerrilla marketing by going to my local book store and placing my business card in relevant books....
Has anyone had success contacting the local newspapers and getting an article written about your new company?
How about giving some free/discounted services to certain people in your community? (radio hosts? prominent members of the community?)
I appreciate any discussion gentlemen.