2020 has been a challenging year for everyone, including those in the solar industry, but as we’ve persevered and adapted to new digital selling, we see only more growth in residential solar in the coming years and a shift from it being leveraged as a standalone product to taking advantage of its ability to support a total home energy solution.
For the last twenty years or so, homeowners have associated solar with simply putting panels on their roof to reduce their energy bills. And yes, this is a simple, straightforward way to cut down electricity bills and save significant money. At Sense we get to hear first hand from customers who are pleased at how much of a difference solar has made in reducing their energy bill, and share stories like Tara’s who cut her summer utility bill in half and her winter bill by a third.
But over the next year or so, we expect to see homeowners embrace solar as part of a total solution, encompassing battery storage, energy efficient upgrades, and charging electric vehicles to encompass a more holistic home energy picture.