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Portland, ME
Streaming is everywhere these days, and most of us utilize one streaming service or another—whether it be Hulu or Netflix for enjoying television or movies, or Apple or Spotify for our music and podcasts. Moving into 2021, these streaming platforms…
- By Jake VP, Energy Circle Content WriterAccording to research from Insivia, online users retain up to 95% of messages relayed by video, compared to only 10% retention when the same messaging is relayed via text. Those searching for your services…
Video has long been recognized as a vital communications tool for contractors, particularly around some of the complex topics in building science and renewables. But in 2020, Energy Circle saw breakout performance from video as it turned from just…
- By Jake VP, Content Writer Even after all of our meetings here at Energy Circle had gone virtual, one part of our everyday office conversations remained: We loved to talk about the latest streaming series and movies we’ve all been watching at…
The federal solar tax credit (ITC), has long reigned as one of solar energy’s most important demand drivers. But the turmoil in Washington and the step downs in the credit have created some market uncertainty and confusion in the minds of solar…
- By Cory Allyn, Content WriterThe Local Search Ranking Factors report, which has been issued annually since 2008, is one of the best resources digital marketers have to stay up to date on current best practices for local search.2020’s report,…
- By Cory Allyn, Content Writer Will the COVID pandemic finally end? Will Google solve their proximity bias problem? Will our Energy Circle webinar (and podcast!) host Jake Van Paepeghem be able to top his critically acclaimed performance as 2020’s…
Join us for our annual review of the Local Search Ranking Factors report to find out what the implications of 2020's findings are for your business and your Local SEO strategy. Founder and CEO Peter Troast unpacks this year's results and how to…
- By Emily Silverman, Content WriterThe federal solar tax credit, also known as the investment tax credit (ITC), has long reigned as one of the best solar energy incentives in the United States. When it was first established, the ITC allowed…
- By Shawn Cohen, Director of Digital StrategyThe siren song of an out-of-the-box website solution can be tantalizing. Sign up, pop in your credit card information, and presto! A few hours of easy-to-use, drag-and-drop fun and you have a…
2020 has been a wild ride, and all signs point to the indication that 2021 will have more surprises up its sleeve for us. What will the year to come hold for the marketing landscape of the home performance, better building, HVAC, and solar…
Updating your website's pages, publishing blogs, and elevating it with SEO are all important to your digital marketing success—truisms we have accepted for a while. But there’s an additional element that can lead to your digital marketing success…
What truly makes a website "work?" How do you ensure your website design and functionality drives conversions that can generate leads? Join special guest, Director of Digital Strategy Shawn Cohen, as she discusses all of the above with CEO and…
Google's Local Services Ads, the pay per lead product sometimes known as Google Guaranteed, continues to evolve. And with that evolution, its potential to grow from a sideshow to a legitimate generator of leads is becoming more real. The latest is…
Let out a big sigh—the election is over. And no matter where your election hopes landed this year, we all win when we don’t have to watch political commercials for another four years, right? As we look to the end of the year, there are a lot of…
- By Shawn Cohen, Director of Digital Strategy Let’s preface this article by acknowledging that we, at Energy Circle, might be just a little bit fixated on the topic of ventilation these days... but in our defense, we’re not the only ones! Sure,…
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Hi Emily,
Welcome to Home Energy Pros Forum. Feel free to join the conversation in the Forum and Groups. And share your energy efficiency photos, videos, and upcoming events. If you're blogging about home performance, this is the place for you!
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Thanks!
Diane, HEP Forum Moderator