Contractor Conversation: Marketing for Insulation and Ventilation—Priorities at Odds in the COVID-19 Era

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While heating season creeps up upon us, the traditional marketing shift to insulation services, cozy-at-home messaging, and shoring up drafty homes is, this year, at loggerheads with the increased focus on IAQ and healthy home performance. In light of the emphasis on ventilation as a priority in the COVID-19 world, how can these two industry priorities play together?

Energy Circle CEO and Founder Peter Troast is joined in discussion by industry expert Kevin Brenner of Healthy Home Energy on how they're handling this autumn's unique marketing and service challenges.

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  • Good points. It is a shame that we have to prioritize health risks based on budget only.
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