Google's Local Services Ads: The Newest Changes for Our Industry

Views: 27
Get Embed Code

Google's Local Services Ads, the pay per lead product sometimes known as Google Guaranteed, continues to evolve. And with that evolution, its potential to grow from a sideshow to a legitimate generator of leads is becoming more real. The latest is that companies can now adjust their bids--how much you'll pay for a lead--in order to rank higher. In this webinar, we discuss these changes and LSA's potential. What is the cost? What impact will LSA's have on other paid advertising endeavors? Energy Circle CEO and Founder Peter Troast unpacks the newest Google Local Service Ads updates and the potential implications on your business and digital marketing strategy.

You need to be a member of Building Performance Community to add comments!

Join Building Performance Community

E-mail me when people leave their comments –
Emily Ambrose’s video was featured
The federal solar tax credit (ITC), has long reigned as one of solar energy’s most important demand drivers. But the turmoil in Washington and the step downs in the credit have created some market uncertainty and confusion in the minds of solar…
2 hours ago
Building Performance Association’s blog post was featured
Last week, the Building Performance Association submitted comments on the Pennsylvania Environmental Quality Board’s (EQB) proposed amendment to Chapter 145 to establish a trading program for carbon dioxide emissions and join the Regional Greenhouse…
2 hours ago
Building Performance Association posted a blog post
Last week, the Building Performance Association submitted comments on the Pennsylvania Environmental Quality Board’s (EQB) proposed amendment to Chapter 145 to establish a trading program for carbon dioxide emissions and join the Regional Greenhouse…
2 hours ago
Stella Abud and Grant Mackey joined Building Performance Community
3 hours ago
Building Performance Association’s blog post was featured
Late last year, on December 27, 2020, Congress passed and the President signed a massive end-of-year package that included FY2021 government funding, a small-scale energy bill, a tax extension, and COVID relief provisions.
Following is a brief…
3 hours ago
Building Performance Association posted a blog post
Late last year, on December 27, 2020, Congress passed and the President signed a massive end-of-year package that included FY2021 government funding, a small-scale energy bill, a tax extension, and COVID relief provisions.
Following is a brief…
3 hours ago
John Knox replied to Diane Chojnowski's discussion What Makes Building Ventilation Good Enough to Withstand a Pandemic?
"It's not the whole answer to the extra energy burden of healthy ventilation, but let's not forget to include HRV, ERV and Solar Preheating systems in any discussion of increasing ventilation."
yesterday
Stefan Erb replied to James White's discussion Solar should BE the Roof, not just on the roof. in Renewable Energy
"Hello James, etc.
It's been a while ... but I still agree with this headline: 
Solar should BE the Roof, not just on the roof.
In this website I explain a possible version of solar thermal very low tech and efficient:
   heatingwithsolarair.com…"
Tuesday
Chris Morin’s video was featured
An ongoing topic of contention between HVAC Contractors, and well themselves, is the correct outdoor design temperatures in cooling & heating when calculatin...
Monday
Emily Ambrose’s blog post was featured
- By Cory Allyn, Content WriterThe Local Search Ranking Factors report, which has been issued annually since 2008, is one of the best resources digital marketers have to stay up to date on current best practices for local search.2020’s report,…
Monday
Nick Devine and Stefan Erb joined Building Performance Community
Monday
Nick Devine updated their profile
Monday
More…